Sampling Side Effects

So, you know when you walk into the doctor’s office and there’s a ton of pens with the logos of different drugs, calendars sponsored by Big Pharma, and samples galore?

Pharmaceutical-(sm)x300Because of these visual reminders and visits from company representatives, doctors are more likely to prescribe these drugs. However, these drug company salespeople provide family doctors with little or no information about the harmful effects of medicines they are promoting, states a new study.

And, despite this lack of knowledge, doctors are still likely to start prescribing these drugs, according to the findings from questionnaires completed by American, Canadian and French doctors.

The study revealed that the reps failed to provide information about common or serious side effects or warn doctors about types of patients who should not use the medicine in 59 per cent of their promotions.

“Laws in all three countries require sales representatives to provide information on harm as well as benefits,” lead author Barbara Mintzes, of the University of British Columbia, said in a university news release. “But no one is monitoring these visits and there are next to no sanctions for misleading or inaccurate promotion.”

Serious risks were mentioned in only 6 per cent of the promotions, even though 57 per cent of the medicines involved in these visits came with the strongest types of drug warnings.

“We are very concerned that doctors and patients are left in the dark and patient safety may be compromised,” Mintzes said.

So, remember doctors do NOT know everything…be your own advocate, do your own research and ask questions!

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